Recently I stumbled and listened to a TED talk entitled, " Thomas Hellum: The world's most boring television ... and why it's hilariously addictive" Thomas Hellum is a Norwegian television producer who creates TV show documentaries about boring stuff, similar to real time TV shows about train rides and cruse boat voyages. Instead of these programs being television flops, they became television blockbusters. The phrase to describe this type programming called Slow TV. These show topics are picked by taking, “Something long and make it a topic, like with the railway and the Hurtigruten, or we could take a topic and make it long.”
In creating these shows, he stated that his aims are: “You have to let the viewers make the stories themselves, and I'll give you an example of that. This is from last summer, and as a TV producer, it's a nice picture, but now you can cut to the next one. But this is Slow TV, so you have to keep this picture until it really starts hurting your stomach, and then you keep it a little bit longer, and when you keep it that long, I'm sure some of you now have noticed the cow."
As I watched the talk, it occurred to me that the secret to keep people's attention is seeing that the viewer creates their own story, through the story that is given to them. Storytellers don't just tell the story, but give people the material to create their own stories. Because of this, I believe we fail often with evangelism. We want to tell the Good News outside of a person’s experience, and we do not see that the Good News is material for the people to tell their own story. Theological reflection at its core helps people tell God's story in the context of their life.